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Case Studies

Outcomes, not impressions.

A deeper look at the work — the brief, the constraints, what we built, and the numbers that moved. Every engagement is a partnership; these are a few that compounded.

E-commerce · D2C
12X
Blended ROAS
−42%
CAC vs benchmark
4
Markets launched
01 · Global Beauty D2C

12X return on ad spend for a global D2C launch

We architected the launch playbook for a premium beauty brand entering 4 markets simultaneously — combining performance creative, audience modelling and retention loops.

Challenge

Crowded category with established players, no first-party data, and a 90-day window to prove a profitable channel mix before Series B funding closed.

Approach

  • Built a 5-funnel creative testing framework with 120+ ad variants in the first 30 days.
  • Stood up server-side conversions API to recover 38% of lost signal from iOS 17 changes.
  • Layered Meta + TikTok + Google PMax with shared exclusion audiences and value-based bidding.
  • Activated influencer-led UGC at scale — 60 creators, weekly briefs tied to top-performing hooks.
FinTech · Lead Gen
90X
Lead growth
3.2X
Lead-to-loan rate
−61%
Cost per SQL
02 · Series-B FinTech

Scaled qualified leads from 200 to 18K per month

A regulated lending platform needed predictable, high-intent volume without burning brand trust. We rebuilt the funnel from keyword to CRM.

Challenge

Compliance constraints on creative, a fragmented martech stack, and lead-to-loan conversion that punished volume-only campaigns.

Approach

  • Mapped 1,400 long-tail intent keywords and rebuilt the SEO content engine around them.
  • Designed a 6-step nurture sequence integrated with HubSpot + Salesforce for SQL routing.
  • Replaced single landing page with 18 personalised variants by source, intent and segment.
  • Introduced weekly creative + bid sprints with finance compliance baked into the review loop.
SaaS · Organic Growth
240
#1 rankings
47X
Organic traffic
62%
Pipeline from organic
03 · Vertical SaaS Platform

Owned position #1 for 240 high-intent keywords

From a thin domain with 400 monthly organic visits to a category authority producing the majority of pipeline through search.

Challenge

Aggressive incumbents dominating SERPs, weak topical authority, and an engineering team that couldn't prioritise SEO debt.

Approach

  • Topic cluster strategy across 14 pillar pages and 180 supporting articles.
  • Programmatic SEO for comparison and integration pages — 600 templated landing pages.
  • Technical fixes: Core Web Vitals, schema, internal linking, and JS-rendered content audits.
  • Digital PR campaign earning 90+ referring domains from Tier-1 publications.
Lifestyle · Brand & Social
4.2M
Engaged followers
8.4%
Avg. engagement rate
31%
Organic membership share
04 · Lifestyle Membership Brand

Built a 4M+ engaged community in 9 months

We treated social as a product, not a channel — building rituals, formats and creator partnerships that compounded weekly.

Challenge

Saturated lifestyle category, no recognisable founder voice, and a small in-house team with limited production capacity.

Approach

  • Defined 6 owned content formats with distinct visual systems and posting cadences.
  • Built a 25-creator collective with revenue share tied to attributed signups.
  • Designed always-on community rituals: weekly drops, founder Q&As, member spotlights.
  • Launched a referral programme that drove 31% of new memberships organically.

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